I have created revenue streams and on-target awareness for luxury brands and high investment experiences through holistic communications strategies and platforms for two decades. I have a strong reputation for identifying the right stories and innovative partnerships that will connect with an audience and for building thoughtful media and agency relationships.

I brought level-headed direction and pointed communications throughout my tenure at Terlato, where I successfully adapted to different brand portfolios, organizational structures, leadership, and market conditions. Using my creative thinking and connections, I gained brand exclusivity in the AmEx Centurion lounges.

During the COVID-19 pandemic, I rapidly invented a new program with Wine.com, resulting in record direct-to-consumer sales and garnered breakout media coverage in top outlets because journalists know they can count on me to bring unique story angles they can use.

I’ve also built relationships with wine and luxury companies in Europe, South Africa, and Australia, where I’m valued for my ability to find the pitch with the path to monetization and break brands out of the wine category with timely topics such as women-owned businesses and climate change.Valuing education, I’ve also enjoyed contributing my crisis communications skill set to a private school while serving a full term on their Board of Directors.