The Work
Keeping a Legendary Brand Relevant
GAJA, a family-owned luxury winery founded in 1859, found itself in need of a refreshed communications strategy in light of several changes to its business. After moving to a new U.S. importer, they realized they needed to update their position with their entire global network of importers and distributors.
GAJA required fresh communications strategies to retain and strengthen its relevance in an increasingly competitive marketplace. By developing precise messages and collateral materials for GAJA’s global network of importers and distributors, MAS Communications was able to help the brand reach collectors and on-premise buyers with news and information to trigger interest and sales. By developing a series of newsletters and other communications pieces, MAS Communications helped GAJA communicate its points of difference, its quality messages, and other selling points to the most relevant audiences.
Introducing a Luxury Travel Destination
Casa MON is an exclusive luxury villa located in Mon forte d’Alba, a hillside town in the renowned Barolo area of Piedmont, Italy, owned by the GAJA family. The family’s goal was to create a new revenue stream by marketing the property as an “insider”destination among luxury travelers. MAS Communications launched the property and its sister property, MON Suite, to the luxury travel industry. We consulted on all aspects of marketing, from photography to website to brand standards.
MAS Communications developed targeted media pitches to relevant outlets such as AFAR, Architectural Digest, and many more. We created Instagram and Pinterest platforms with a successful campaign that helped secure bookings and created awareness with the right audiences.
Leveraging a Company Anniversary
Company anniversaries can be challenging, but if approached in the right way, they can be opportunities to develop creative promotions and consumer calls-to-action -- and to tell a compelling business story.
Over 25 years, Wine.com became the largest online retailer of wine in the U.S., and they wanted to use this milestone to engage consumers and tell their success story.
MAS Communications helped Wine.com write its business story and communicate its celebratory activations, generating over 47 million impressions. We developed a targeted media outreach program and secured notable articles with a wide range of trade and consumer media, from Wine Business Daily and Shanken News to Forbes and Bloomberg.
ISH – a successful Danish brand of alcohol-free wine, spirits, and ready-to-drink cocktails – was ready to enter the U.S. market in 2022. MAS Communications audited the competitive landscape and conducted a series of media relations campaigns to insert the brand into the growing NA drinks conversation in the U.S. Through a series of tasting events, media pitches, and sampling; MAS Communications helped net more than 350 million media impressions.
ISH received coverage in all major trade and consumer outlets during January 2023,and the news continued well beyond with new product launches. Stories and product reviews appeared on the Today Show, in Forbes, The Kitchn. Washington Post, Financial Times, USA Today, and many more outlets.
Introducing a New Brand to the U.S. in the Growing NA Space
Expanding Reach for a Storied Winery
Founded in 1889, Mayacamas stands as one of the most historic vineyards and winery operations in the Napa Valley. MAS Communications was retained to review its current PR strategy and develop new media relationships to help the brand strengthen its relevance in the face of a challenging marketplace.
After conducting a series of targeted pitches and media sampling, MAS Communications helped net more than 80 million impressions, including top scores in leading publications such as JebDunnuck.com, James Suckling, and VinePair.
